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| Gen Z Dominates as Video Creators, Making Lurkers a Minority: YouTube Survey |
YouTube's recent survey reveals that among Gen Z, lurkers are now a minority. Traditionally, tech industry insiders believed that only one in ten users of an online community posted new content, while the rest logged on merely to consume it. However, the younger generation is reversing this trend. According to YouTube, 65 percent of Gen Z, defined as those aged 14 to 24, identify as video content creators.
This finding is based on responses from 350 Gen Z members in the U.S., part of a larger survey conducted by YouTube and research firm SmithGeiger. The survey explored how people spend their time online and whether they see themselves as video creators. The results are included in YouTube's annual report on platform trends. The report indicates that after watching videos, many Gen Z members create and upload their own content, such as commentary, reaction videos, and deep dives into others' posts. This interactive behavior is often seen in response to videos on popular culture topics like "RuPaul's Drag Race" or the Fallout video game series, and fan-created content can sometimes garner more watch time than the original material.
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