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| Instagram forcing users to watch adverts |
Recently many of the active users of the popular social media platform Instagram has began to complain of the technology test that forces them to watch ads without the option to skip such ads.
The meta owed social media platform has always allowed users to scroll past or swipe past adverts that appears on the main feed, Stories and Reels feeds in-between videos and images. But recently a feature has been added known as the "ad break" which do not allow users to swipe past when the adverts is displayed. This usually counts down to zero before the user can continue to browse through images and videos.
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| Meta formally known as Facebook social media platform |
Users who click for more information are showed "Sometimes you may need to view an ad before you can keep browsing" message by the social media platform.
Meta company claimed that this feature is only a test format to drive value for advertisers. In a statement the spokesperson for Meta said it was "Always experimenting with new products and ad solutions inline with evolving consumer trends and business needs".
Although it has not be noted if this trial pleases the advertisers, it has certainly be seen that the users of the social media platform are not happy with the latest development. This has been noted from the many comments posted on threads by different users to show their displeasure, as many users are contemplating on boycotting the Instagram platform.
Social Media and Advertising
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| Social media platforms |
Although Instagram is not only the social media platform where users are being forced to watch ads, YouTube has been seen to show non skippable ads to users who watch videos on all it's platform including TV apps except the user is subscribed to it's ad-free premier tier.
These non skippable promotional adverts on YouTube are usually 15 to 30 seconds long which appears before, during and after the videos to ensure the user view their entire message.
Many users on the YouTube platform has employed ads blocking tools and browser extensions to avoid ads while watching video on the YouTube platform. While Google the owner YouTube in response is trying every means necessary to clamp down on ad blockers.
So far, no statistics or study has revealed that forcing users to watch more ads has helped the advertisers to achieve their selling aims.
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