Shopify Partners with Target to Expand Reach for Merchants through Target Plus Marketplace

Shopify Partners with Target to Expand Reach for Merchants through Target Plus Marketplace

Shopify merchants can now sell their products to Target’s vast customer base through a new partnership between the two companies. Announced on Monday, this collaboration allows Shopify sellers to apply to join Target Plus, Target’s third-party marketplace for managing and selling orders.

Target is the first major retailer to bring Shopify merchants’ products into physical stores. The initial Shopify sellers featured at Target include brands like True Classic and Caden Lane.

Target Plus, launched in 2019, aims to help consumers find new products from third-party retailers such as Crocs, Maui Jim, Timberland, and Ruggable. However, Target has lagged behind competitors like Amazon, eBay, and Walmart in this space. With this partnership, Target seeks to strengthen its third-party marketplace, which currently has 1,200 sellers, compared to Amazon’s nearly 2 million and Walmart’s 135,000.

This move comes after Target reported disappointing quarterly results, showing a 3.7% decline in comparable sales, marking the fourth consecutive quarter of such declines. Overall sales for Target fell by 3.2% in the first quarter of 2024.