T-Mobile Faces Customer Backlash Over $5 Price Hike on "Lifetime" Guarantee Plans

T-Mobile Faces Customer Backlash Over $5 Price Hike on "Lifetime" Guarantee Plans
Image credit: T-Mobile website 

T-Mobile is facing backlash after revealing a $5-per-line price hike on plans that were advertised with a "lifetime" price guarantee, resulting in over 1,600 complaints to the FCC, according to ArsTechnica.

Kathleen Odean, a 70-year-old from Rhode Island, is one of the impacted customers. She stated, "The promise was absolutely clear. It's right there in writing: 'T-Mobile will never change the price you pay for your T-Mobile One plan.'" T-Mobile argues that an FAQ page permits price changes, but customers insist this detail was not prominently disclosed. The company's 2017 press release emphasized the guarantee without noting any exceptions.

Image credit: T-Mobile website