First China Commodity Fair Australia to Boost Trade and Consumer Choices

First China Commodity Fair Australia to Boost Trade and Consumer Choices

A roadshow for the inaugural China Commodity Fair Australia (CCF Australia) was held in Sydney on Friday, drawing around 100 representatives from the Chinese and Australian governments, business sectors, and media. The event aimed to showcase the CCF Australia, which will take place at the International Convention Center Sydney from September 26-28, 2024.

The roadshow highlighted the preparation progress and key features of the fair, aiming to enhance trade cooperation between China and Australia in the consumer goods sector. Liu Dianxun, director general of the Trade Development Bureau of the Chinese Ministry of Commerce, emphasized that the fair will allow Australian consumers to access a broader range of high-quality Chinese products, offering more choices and improving their lives. Concurrently, Chinese companies will gain a deeper understanding of the Australian market, uncovering new business opportunities.

Ye Wei, economic and commercial counselor of the Chinese Consulate-General in Sydney, noted that China has established a comprehensive consumer goods industrial system, providing a wide array of cost-effective products globally, including in Australia. He expressed confidence that the exhibition would serve as a significant platform for Australian consumers to appreciate Chinese goods.

Damian Meduri, associate director of Priority Markets (Greater China) with the New South Wales (NSW) Government's international trade and investment group, praised the benefits of affordable Chinese imports for NSW consumers and businesses. He looked forward to over 400 Chinese companies showcasing their goods at the event, enhancing living standards and business efficiency.

CCF Australia is organized by the Trade Development Bureau of the Chinese Ministry of Commerce, in collaboration with Zhejiang Broad International Convention & Exhibition Co., Ltd, Jiangsu Trade Promotion International Conference & Exhibition Co., Ltd, Shanghai International Exhibition (Group) Co., Ltd, and Shandong Better Exhibition Engineering Co., Ltd. The fair is strategically supported by Messe Frankfurt, one of the world's largest trade fair organizers.

Expected to cover an exhibition area of over 10,000 square meters, CCF Australia will be the largest specialized consumer goods exhibition in Australia, featuring nearly 400 Chinese companies. Liu Dianxun expressed optimism that the collaboration between China and Australia in consumer goods will reach new heights, bringing tangible benefits to both countries' populations.