LinkedIn Tests TikTok-Style Short-Form Video Feed to Enhance Professional Engagement and Discovery

LinkedIn Tests TikTok-Style Short-Form Video Feed to Enhance Professional Engagement and Discovery

LinkedIn is testing a new short-form video feed similar to TikTok, the company confirmed to TechCrunch. This move aligns LinkedIn with other major platforms like Instagram, YouTube, Snapchat, and Netflix, which have adopted short-form video feeds following TikTok's success.

First discovered by Austin Null, a strategy director at McKinney, the new feed appears in the app’s navigation bar under a "Video" tab. Tapping this button takes users to a vertical feed of short videos that they can swipe through, like, comment on, or share. LinkedIn has not disclosed how the feed curates videos for users.

While other platforms feature a wide array of content, LinkedIn's feed focuses on career and professional topics. The platform aims to increase engagement and discovery by presenting brief, scrollable videos, a format increasingly favored by its users for learning from professionals and experts.

The feature is currently in early testing, so most users won’t have access to it yet. LinkedIn notes that the popularity of career-related advice and experiences on TikTok has inspired this new feature, offering creators another venue to share their content and potentially reach a broader audience. There's also potential for LinkedIn to monetize this feed in the future, encouraging creators to contribute video content.

Despite the opportunities this new feature presents, some users may feel overwhelmed by the proliferation of short-form video feeds across different apps.