 |
| AEHRA Unveils Impeto SUV and Estasi Sedan, Announces €1.2 Billion Plan for New Manufacturing Facility in Italy Image credit: Electric Car Report |
Introduction of AEHRA's First Models: Impeto SUV and Estasi Sedan
AEHRA, the new global ultra-premium electric automotive brand, has announced the names of its first two models – the Impeto SUV and the Estasi Sedan.
Inspirational Naming and Design Philosophy
The Estasi Sedan derives its name from 'ecstasis,' signifying intense rapture from the contemplation of beauty. These models will combine cutting-edge EV technology with stunning aesthetics. Similarly, the AEHRA Impeto SUV is named after 'impetus,' reflecting a surge of creative energy, embodying AEHRA's mission to craft pure Italian automotive art.
Development Plan and Government Support
The company has submitted a €1.2 billion development plan to Italy's Ministry of Industry and Made in Italy, which oversees the Automotive Fund, to build a state-of-the-art manufacturing facility. This funding application highlights AEHRA's strategic importance in delivering large-scale sustainability.
CEO’s Vision and Mission for AEHRA
Hazim Nada, AEHRA Founder & CEO, expressed his excitement about the potential endorsement from the Italian government. He emphasized that such recognition would validate AEHRA’s mission to redefine ultra-high premium sustainable mobility through advanced engineering, battery, and manufacturing technologies.
New Manufacturing Facility and Job Creation
AEHRA plans to establish a manufacturing campus in Mosciano Sant’Angelo, Abruzzo, which will create 540 new jobs and an additional 110 positions in Milan. This facility is a key part of AEHRA's ambitious growth and production strategy.
Production Timeline and Scaling Goals
Production of the Impeto SUV and Estasi Sedan is set to begin by mid-2026, with an annual production goal of 25,000 units per model. This scaling strategy aims to position AEHRA as a major player in the ultra-premium electric vehicle market.
0 Comments