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| BP Innovation Factory Launches to Empower Young African Entrepreneurs with Essential Skills and Resources for Business Growth Image credit: CitiNewsroom |
The Pitch Hub, in collaboration with energy giant bp, has officially launched the bp Innovation Factory, a groundbreaking initiative aimed at equipping young African entrepreneurs with the critical skills and resources needed to build and scale successful businesses.
The program, which kicked off in Accra on August 21, 2024, offers a three-month blend of in-person and virtual sessions to support 26 small and medium enterprise (SME) owners.
Comprehensive Support for Entrepreneurs
At the launch event, Aurelia Abena Attipoe, the founder and team lead of The Pitch Hub, highlighted the holistic approach of the bp Innovation Factory. She emphasized that the program is designed to unlock significant growth potential for the participating businesses through targeted workshops, one-on-one coaching, funding opportunities, and network-building sessions.
The curriculum is carefully curated to help entrepreneurs apply the right principles to their businesses, combining soft skills training with essential resource access.
BP’s Commitment to Sustainable Business Growth
Kevin Fiifi Dadzie, bp’s Head of Country, underscored the company’s commitment to addressing the underlying challenges that hinder business growth in Ghana. He noted that bp, in partnership with The Pitch Hub, aims to provide direct and comprehensive support to the selected participants.
This support is intended to equip entrepreneurs with the critical tools needed for long-term self-sufficiency and sustainable livelihoods. Dadzie further aligned bp’s goals with The Pitch Hub’s mission of fostering socio-economic development and building sustainable businesses.
Entrepreneurial Impact and Future Expectations
One of the beneficiaries, Jessica Aputara of Dominion Natural Foods, expressed her excitement about being part of the bp Innovation Factory. She shared her expectations to gain valuable business knowledge that will enable her to expand her business, employ others, and potentially export her products.
Aputara also looked forward to networking with key figures in the business sector, which she believes will contribute to reducing unemployment in Ghana.
Event Highlights and Future Prospects
The launch event was attended by notable figures, including the Deputy Director of The Ministry of Environment, Science, Technology and Innovation (MESTI), Nashiru Salifu, CEO of TKC Africa, Hannah Acquah, and several mentors and business leaders. Since its inception in 2019, The Pitch Hub has supported over 1,000 young entrepreneurs across Africa, empowering them to build and sustain competitive businesses.
BP, a leading global energy company, remains committed to creating value and driving sustainable growth through innovative solutions that meet the world’s energy needs while promoting social and environmental progress.
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