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| Hyundai Motor Group Innovates with Range Extenders to Boost EV Adoption and Meet Market Demands Image credit: Electric Car Report |
Hyundai Motor Group is addressing the challenges facing electric vehicle (EV) adoption by developing a new powertrain technology known as a range extender. This innovation combines a battery-electric system with a fuel-powered generator to enhance the driving range of SUVs and pickup trucks, which are key segments in the automotive market.
Targeting Range Anxiety and Infrastructure Limitations
One of the major obstacles to widespread EV adoption is range anxiety, coupled with limited charging infrastructure. Hyundai believes these issues have contributed to the slowdown in EV sales. By introducing range extenders, the automaker aims to provide vehicles with extended driving ranges, reducing the dependence on charging stations and alleviating consumer concerns.
Upcoming Models and Future Plans
Hyundai's new range extender technology is set to debut in its flagship models, including the Santa Fe SUV and the Genesis GV70, within the next two to three years. Additionally, this technology will be featured in the company’s forthcoming pickup trucks, which are codenamed TE for Hyundai and TV for Kia. These trucks are expected to enter production in 2028 or 2029 and will offer impressive capabilities, including a driving range of over 530 kilometers and a load capacity exceeding 4,535 kilograms.
Expanding Market Share in Key Segments
Hyundai's focus on developing range extenders and introducing them in pickup trucks reflects a strategic shift aimed at expanding the company's market share, particularly in the United States. The pickup truck and SUV segments are highly popular in this region, and Hyundai's new offerings could position the brand as a strong contender in these categories, addressing both consumer needs and market demands.
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