Meta Introduces New Monetization Features for Kenyan Creators: In-Stream Ads and Facebook Ads on Reels to Boost Earnings

Meta Introduces New Monetization Features for Kenyan Creators: In-Stream Ads and Facebook Ads on Reels to Boost Earnings
Image credit: @oseyiconcept

Meta Rolls Out New Monetization Features for Kenyan Creators

Meta, the parent company of WhatsApp, Facebook, and Instagram, has announced the availability of two new monetization features for eligible creators in Kenya: In-Stream Ads on Facebook and Facebook Ads on Reels. Available from today, eligible creators in Kenya will be able to earn money for their video and reels content, with support in over 30 languages globally including Swahili.

Earning Potential with In-Stream Ads and Facebook Ads on Reels

In-Stream Ads on Facebook and Facebook Ads on Reels will enable creators to earn money for crafting original videos and cultivating community. Ads on Facebook Reels integrate seamlessly into original Reels, enabling creators to get paid based on the performance of their original reels while entertaining fans.

Eligibility and Compliance Requirements for Kenyan Creators

To use either product, creators must pass and remain compliant with Facebook’s Partner Monetisation Policies and Content Monetisation Policies, and they must be at least 18 years old. Additionally, for in-stream ads, creators must meet certain eligibility requirements such as having a minimum of 5,000 followers.

Types of In-Stream Ads Available on Facebook

In-stream Ads can play before, during, or after on-demand videos, whether it’s pre-recorded content or when publishing a recording of a previous live stream. Types of In-stream Ads include Pre-roll Ads (which play before a video starts), Mid-roll Ads (which play during videos), Image Ads (static image ads that display beneath the content), and Post-roll Ads (ads which appear at the end of videos).

Seamless Integration of Ads on Facebook Reels

Ads on Facebook Reels integrate seamlessly into original Reels, enabling creators to get paid based on the performance of their original reels while entertaining fans. This feature is part of Meta's ongoing efforts to provide diverse monetization options for content creators on its platforms.

Meta's Commitment to African Creators

Commenting on the rollout, Moon Baz, Global Partnerships Lead, Africa, Middle East and Turkey (AMET) at Meta said: “Every day, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others, and bring people together. This expansion will empower eligible creators in the vibrant creative industry in Kenya to earn money, whilst setting the bar high for creativity across the world and making Meta’s family of apps the one-stop-shop for all creators.”