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| Travly Launches Innovative Social-First Hotel Booking Platform with User-Generated Videos and Destination Dupes for Affordable Travel Image credit: TechCrunch |
Travly, a newly launched social-first discovery and hotel booking platform, is transforming the way travelers find and book accommodations by leveraging short-form video content. Unlike traditional booking sites that rely on generic information and outdated images, Travly features user-generated videos that provide authentic reviews of hotels. Creators who submit these videos can earn a 5% commission on bookings made through the platform, incentivizing high-quality content that resonates with viewers.
From Social Media Network to Video-Focused Booking Platform
The platform was co-founded by travel enthusiasts Zak Longo (CEO) and Mayur Patil (COO), who initially began their venture as a travel network on Instagram and TikTok. Their success in building a massive social community led them to acquire the @Travel account in the summer of 2022, which now spans 45 channels including @Cruises, @Hotels, @Resorts, and @Vacation on Instagram and TikTok. With a collective reach of over 1 billion monthly views, Travly has grown its influence and recently expanded into its own trip discovery product, launching a video-focused booking platform and mobile app integrated with Booking.com to offer millions of hotels worldwide.
Innovating with Destination Dupes and AI-Powered Discoveries
Travly introduces a unique feature called "Destination Dupes," which compares luxurious travel destinations with more affordable alternatives that offer similar experiences. This tool helps users discover hidden gems and save money, like finding a charming hotel in Krakow, Poland, for a fraction of the cost of a similar hotel in London. For those undecided on where to travel, Travly’s AI assistant offers personalized suggestions based on user preferences, ensuring a tailored and budget-friendly travel experience.
Expanding Features and Revenue Streams for a Comprehensive Travel Experience
Looking to the future, Travly plans to expand its offerings by integrating more experiences into the platform, such as trip packages, restaurant reservations, and concert tickets. This will provide users with a comprehensive travel planning experience. Additionally, the company is exploring new revenue streams, including the potential introduction of ads on the platform.
Standing Out in a Growing Creator Economy
As the creator economy continues to grow, with estimates reaching $250 billion and expected to nearly double by 2027, Travly is well-positioned to capitalize on this trend. The platform’s focus on leveraging travel influencers and user-generated content sets it apart from other startups in the booking space, such as Plannin, a new travel booking platform founded by former Priceline executives, which also enables creators to monetize their hotel recommendations. Travly’s innovative approach not only appeals to the modern traveler but also offers creators a new way to engage with and profit from their audiences.
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